Norron was founded by Ulf Frykhammar, Nicklas Granath and Gustaf Sjögren. They share long and solid careers where each of them has almost 30 years of experience in the Nordic capital markets. They got to know each other during their time at Catella fund management and were part of the same investment team for many years. This well-established trio have thus taken investment decisions in both upturns and downturns and have received a number of awards for their excellent performance. In 2010, they decided to make the most of their acquired experience and expertise and start their own management organization, Norron Asset Management.
Norron’s geographical focus is the Nordics and its fund management style is characterised by flexibility, openness and transparency. The firm’s collective competence and well-defined strategy in combination with a sensible approach when it comes to fund management, which entails strict guidelines when it comes to risk, a sophisticated use of derivatives and a careful stock selection process. All these factors benefit the shareholders through a historical and competitive return on investment.
The name Norron derives from the Norse word norrön which in modern Swedish means ancient Norwegian/ancient Icelandic. Lately the word has signified “Nordic” more generally. The word was also used in ancient Swedish, spelt norræn, and is the original and indigenous word for Nordic. In order to have a more internationally viable name (the Nordic letters were replaced/removed and), it was changed to norron, which also made it a palindrome.